I was at the local grocery store in Texas and saw this packaging display on the shelf. Texas is a big place, and the coffee packaging is catering to cities and items that Texas is known for.
Overall, I think the feel and look of the design is communicated well, but why did they choose to create the two different packaging boxes the same color? This is very confusing for the target market and for me. At first, I thought it was just the same box displayed twice; then I thought it was the same box displayed twice but just turned to a different side of the same packaging, but no. These are two different kinds of coffee, one being Taste of San Antonio, Medium-bodied cinnamon, chocolate and vanilla flavors. Then the other being Houston Blend, Medium-bodied with pecan praline and coconut flavors. These are two different coffees with the same color being used to sell both. Not sure why this would be done, is it an oversite… a misprint of colors…? Not sure, but for the average consumer this is a mistake waiting to happen, consumers will think it is the same kind of coffee and also when the customer comes back wanting more it creates confusion and misunderstanding. The person will buy the product and be happy. Then when they go to get more, the possibility of getting the wrong one high, then creating a bad user experience association for the brand, causing the customer to not want to buy that product again. When creating packaging, think about the end display and product along with each individual packaging item.
This is a piece I did one afternoon for my mom. She needed a flyer for a Red Cross blood drive that was happening in town, to give out to the members at church. Usually, very little words are given and a lot of freedom to design is given, but one has to keep in mind that the design has to look good printed and then copied. Usually, keep in mind saving paper. I like these challenges because of the parameters of the design, but also the freedom of the design. First I start with thinking about what is most important in the design what needs to be communicated so that the action is accomplished. In this case, bring cookies to the to the building on Wednesday. For the target audience, I felt it was more important to say don’t forget them than where they were going, that is why I structured the ad with the emphasis being on “Cookies Don’t Forget”. Also, I think a visual is very important here I chose an illustrated free clip art type of chocolate chip cookie that would look good no matter how many times it was printed. Then when laying out the type on this piece even though words are big and bold still some words need more punch so I chose to put the bar along that top half and put the “Don’t Forget” inside. This separates it from the cookie part but doesn’t take away the importance and also gives Cookies something to sit on and balance. Then I had to make the illustration big enough to balance out the top bar but not overpower it. Also, something I notice in other flyers is a lot of times borders are thought to be needed but most of the time it creates a pice that is too confined. Well, there are some of my thought for creating a simple flyer.
Well, today I want to talk about my go-to photoshop filters. These filters are what I use when I first need to alter something or improve a picture that I have taken or has been given to me to use. In Photoshop I go to image, adjustments, then scroll down to the third section that starts with invert. I use these filters to start with just to get a feel for the picture. Depending on what is needed for the project depends on what I use on the photo. So to start with, I like to see what they look like in these filters. One thing to think about is the if the image is high contrast is it will work well with filters like invert and threshold. A photo will lower contrast is going to work better with gradient map and selective color. Also if the image is needed in color, posterize gradient map, and selective color are good. If you need black and white images, then invert, or Threshold are a good place to start. The key to using filters in Photoshop is to use filters in combination. Use only one filter makes a photo look…well like you used a filter in photoshop. When I am working on pictures and creating photo spreads I usually use 2 to 4 filters on the photos depending on what is needed and what the goal of the project is. So I have shown some of the filters in conjunction so that the difference can be seen. In Photoshop there are a lot of ways to get an image to look a certain way, these are just so ways that I begin projects.
Here are some Herb tea packaging that I liked in Korea. I think the color choices and choice of containers are what sets this design apart. First I think the colors suit the herbs that are chosen for the tea. Sometimes I think designers try to be “too creative” with the colors and it ends up being confusing, instead of refreshing. Second I think the glass bottles are nice for seeing what herb tea you are buying. It is important to know what the herbs look like…are they clean looking, do they seem crushed etc. So when looking at an overall design I think these bottles are a clean and simple design for Herb tea.
This is a type of cake that can be bought here in Korea. This cake taste like a pound cake and a yellow cake mixed together, then whipped cream is put on top as you eat it. I like look of this cake box. The logo has a very strong feel to it that doesn’t seem so much like what a cake box would look like. Also the logo is stamped in to the cake which is a nice touch. Overall, I like the look of the packaging, but the box even thought it is simply done it is a 4 color print job. The box is printed white, which is nice for a cake box because they are serving food. However, I think that with some simple modifications could be made to make it a 2 or 3 color print job. First, with the box overall white, the red could be added to the print the logo and be a 2 color piece. Then for a 3 color piece, the box is printed white white then the red and yellow add in the same way but taking away the black used for the text. This is an easy way I think the design could be simplified to be less expensive to make.
Here is an example of Christmas packaging here in Korea. I think it is great. I bought this cup at a coffee shop, called Holly’s Coffee. First, they start with a box then the box is put in a cloth bag, then the bag is put in a paper bag and it is ready to go. I like the packaging of items here in Korea over all it is nice to have things wrap up so well for whatever I chose to do with them. Also as in this example and in others I have observed here, the different pieces that complete the whole package all tie together in one way or another. In these piece the logo is represented on each of the packages in a variety of ways. Color, repeating pattern and isolation. So the texture of the different packages all have a different feel to them. The box having a glossy feel. Then the cloth bag having a smooth weave with the ribbon added. Next the paper bag with a rougher polished finish. All of these work well together to complete the overall look.
Here is some tea packaging that reminds me of some projects that I did in undergrad. I did a Celyon tea packaging label with a hand drawn dragon as the main logo. This tea caught my eye because of the Celyon name is the same. This tea packaging I thought was elegant making the tea look more expensive than it really is. I like how the design on the box is plant like but geometric at the same time, tying in the two bold colors on each design. Then it has the black background and white lettering to unify the the design across the boxes of tea. Also the lines vary in thickness. I think this is what gives the design a more natural an earthy feel over all.
Well my next one I thought was fairly amusing, sometimes you just never know who is going to use a pig. Pigs in advertising are used fairly often for selling lots of different products. The Geico commercials, anything to do with pork and bacon, but how about selling products face care products to women. Probably don’t think of pigs being used as much.
This is a product sold here in Korea along with many other face-mask and face care products. This one uses a pig to represent what happens. Is that the best choice to reach the target market ?
Pig advertising a woman’s face care product.
The product removes blackheads from the nose, in 3 easy steps. The drawing of the pig, shows how they are unwanted, then the next drawing shows the blackheads popping out then for step 3 the nose is clean. Also with the 3 easy steps there is a small drawing on the left show what is happing with the skin and blackheads in the 3 steps that correspond with the pig.
Overall, I think the product is advertised well, especially because I can understand what is happening without being able to read it. So the product is communicating the correct information. I am just not sure, at first glance…would woman be draw in…what woman wants a pig to be representing her face…
Well, here are some other face-masks, I thought were interesting. These mask are a retro style with classic pictures but have a combination of modern and classic font faces. Also the the color is very minimalistic in use, creating a two color feel. First the pictures give the packaging a retro feel because the are old 50s and 60s pictures. These pictures show woman faces with the look the product is trying to convey; “strong and hydrated” “soothing moisture” “whiting care”. What the product does for the consumer is clear stated no searching trying to figure it out. Also the brand does more than one thing which is nice the main thing the mask does is listed at the top, but the secondary things are listed below. creating a hierarchy of information that is easy to digest. The modern look comes in with the color and font styles. Secondly , the fonts are a mix fancy and san serif fonts with caps thrown in. I like the personalization of the each package, like the girl in the picture is telling the buyer the information. I like the “I am always bright” layout with the slight diagonal, dynamic but not overwhelming. I think the bottom font and layout choices could be better. I like the color pulling us into the modern world but the pics keeping us firmly in retro.
Over all I like the combination of pictures, color and font together creating the retro style that is trending now, but also leaning towards not just towards the minimals style but what is being called the essentialism. This is being defined as a style that doesn’t strip away everything like minimalism but gives consumer the basic info need to purchase products, in a market that is saturated with the same products.
face mask product in Korea