At first, I thought it was a cleaner of some sort…then I thought it was an air freshner….but it turned out to be an energy drink… Neuro is an energy drink in grocery/merchandise store here in the local area. This drink specializes in the purpose of why you would need an “energy” drink. Do you need to sleep, feel better etc, just pick the right kind. The product is presented in the snack sections with its own point of purchase display case.
I am sure marketing and studies were done on the shape and target audience for this drink, but in this case, I think it is a miss for the target shape. I think it has to do with the shape of the bottles, not the colors, even though they contribute to the confusion. In looking at closely I think it is the cap of the drink that is the problem with a regular bottle cap, like on a pop bottle, I think it would look more like an energy drink. With a change to the cap, I think the rest of the product could be saved and the same point of purchase rack could be used. Is this all it needs not sure but it is what I would start with for the design phase.
I was at the local grocery store in Texas and saw this packaging display on the shelf. Texas is a big place, and the coffee packaging is catering to cities and items that Texas is known for.
Overall, I think the feel and look of the design is communicated well, but why did they choose to create the two different packaging boxes the same color? This is very confusing for the target market and for me. At first, I thought it was just the same box displayed twice; then I thought it was the same box displayed twice but just turned to a different side of the same packaging, but no. These are two different kinds of coffee, one being Taste of San Antonio, Medium-bodied cinnamon, chocolate and vanilla flavors. Then the other being Houston Blend, Medium-bodied with pecan praline and coconut flavors. These are two different coffees with the same color being used to sell both. Not sure why this would be done, is it an oversite… a misprint of colors…? Not sure, but for the average consumer this is a mistake waiting to happen, consumers will think it is the same kind of coffee and also when the customer comes back wanting more it creates confusion and misunderstanding. The person will buy the product and be happy. Then when they go to get more, the possibility of getting the wrong one high, then creating a bad user experience association for the brand, causing the customer to not want to buy that product again. When creating packaging, think about the end display and product along with each individual packaging item.
Here are some Herb tea packaging that I liked in Korea. I think the color choices and choice of containers are what sets this design apart. First I think the colors suit the herbs that are chosen for the tea. Sometimes I think designers try to be “too creative” with the colors and it ends up being confusing, instead of refreshing. Second I think the glass bottles are nice for seeing what herb tea you are buying. It is important to know what the herbs look like…are they clean looking, do they seem crushed etc. So when looking at an overall design I think these bottles are a clean and simple design for Herb tea.
This is a type of cake that can be bought here in Korea. This cake taste like a pound cake and a yellow cake mixed together, then whipped cream is put on top as you eat it. I like look of this cake box. The logo has a very strong feel to it that doesn’t seem so much like what a cake box would look like. Also the logo is stamped in to the cake which is a nice touch. Overall, I like the look of the packaging, but the box even thought it is simply done it is a 4 color print job. The box is printed white, which is nice for a cake box because they are serving food. However, I think that with some simple modifications could be made to make it a 2 or 3 color print job. First, with the box overall white, the red could be added to the print the logo and be a 2 color piece. Then for a 3 color piece, the box is printed white white then the red and yellow add in the same way but taking away the black used for the text. This is an easy way I think the design could be simplified to be less expensive to make.
Here is an example of Christmas packaging here in Korea. I think it is great. I bought this cup at a coffee shop, called Holly’s Coffee. First, they start with a box then the box is put in a cloth bag, then the bag is put in a paper bag and it is ready to go. I like the packaging of items here in Korea over all it is nice to have things wrap up so well for whatever I chose to do with them. Also as in this example and in others I have observed here, the different pieces that complete the whole package all tie together in one way or another. In these piece the logo is represented on each of the packages in a variety of ways. Color, repeating pattern and isolation. So the texture of the different packages all have a different feel to them. The box having a glossy feel. Then the cloth bag having a smooth weave with the ribbon added. Next the paper bag with a rougher polished finish. All of these work well together to complete the overall look.
Here is some tea packaging that reminds me of some projects that I did in undergrad. I did a Celyon tea packaging label with a hand drawn dragon as the main logo. This tea caught my eye because of the Celyon name is the same. This tea packaging I thought was elegant making the tea look more expensive than it really is. I like how the design on the box is plant like but geometric at the same time, tying in the two bold colors on each design. Then it has the black background and white lettering to unify the the design across the boxes of tea. Also the lines vary in thickness. I think this is what gives the design a more natural an earthy feel over all.
Well my next one I thought was fairly amusing, sometimes you just never know who is going to use a pig. Pigs in advertising are used fairly often for selling lots of different products. The Geico commercials, anything to do with pork and bacon, but how about selling products face care products to women. Probably don’t think of pigs being used as much.
This is a product sold here in Korea along with many other face-mask and face care products. This one uses a pig to represent what happens. Is that the best choice to reach the target market ?
Pig advertising a woman’s face care product.
The product removes blackheads from the nose, in 3 easy steps. The drawing of the pig, shows how they are unwanted, then the next drawing shows the blackheads popping out then for step 3 the nose is clean. Also with the 3 easy steps there is a small drawing on the left show what is happing with the skin and blackheads in the 3 steps that correspond with the pig.
Overall, I think the product is advertised well, especially because I can understand what is happening without being able to read it. So the product is communicating the correct information. I am just not sure, at first glance…would woman be draw in…what woman wants a pig to be representing her face…
Well, here are some other face-masks, I thought were interesting. These mask are a retro style with classic pictures but have a combination of modern and classic font faces. Also the the color is very minimalistic in use, creating a two color feel. First the pictures give the packaging a retro feel because the are old 50s and 60s pictures. These pictures show woman faces with the look the product is trying to convey; “strong and hydrated” “soothing moisture” “whiting care”. What the product does for the consumer is clear stated no searching trying to figure it out. Also the brand does more than one thing which is nice the main thing the mask does is listed at the top, but the secondary things are listed below. creating a hierarchy of information that is easy to digest. The modern look comes in with the color and font styles. Secondly , the fonts are a mix fancy and san serif fonts with caps thrown in. I like the personalization of the each package, like the girl in the picture is telling the buyer the information. I like the “I am always bright” layout with the slight diagonal, dynamic but not overwhelming. I think the bottom font and layout choices could be better. I like the color pulling us into the modern world but the pics keeping us firmly in retro.
Over all I like the combination of pictures, color and font together creating the retro style that is trending now, but also leaning towards not just towards the minimals style but what is being called the essentialism. This is being defined as a style that doesn’t strip away everything like minimalism but gives consumer the basic info need to purchase products, in a market that is saturated with the same products.
face mask product in Korea