At first, I thought it was a cleaner of some sort…then I thought it was an air freshner….but it turned out to be an energy drink… Neuro is an energy drink in grocery/merchandise store here in the local area. This drink specializes in the purpose of why you would need an “energy” drink. Do you need to sleep, feel better etc, just pick the right kind. The product is presented in the snack sections with its own point of purchase display case.
I am sure marketing and studies were done on the shape and target audience for this drink, but in this case, I think it is a miss for the target shape. I think it has to do with the shape of the bottles, not the colors, even though they contribute to the confusion. In looking at closely I think it is the cap of the drink that is the problem with a regular bottle cap, like on a pop bottle, I think it would look more like an energy drink. With a change to the cap, I think the rest of the product could be saved and the same point of purchase rack could be used. Is this all it needs not sure but it is what I would start with for the design phase.
I was at the local grocery store in Texas and saw this packaging display on the shelf. Texas is a big place, and the coffee packaging is catering to cities and items that Texas is known for.
Overall, I think the feel and look of the design is communicated well, but why did they choose to create the two different packaging boxes the same color? This is very confusing for the target market and for me. At first, I thought it was just the same box displayed twice; then I thought it was the same box displayed twice but just turned to a different side of the same packaging, but no. These are two different kinds of coffee, one being Taste of San Antonio, Medium-bodied cinnamon, chocolate and vanilla flavors. Then the other being Houston Blend, Medium-bodied with pecan praline and coconut flavors. These are two different coffees with the same color being used to sell both. Not sure why this would be done, is it an oversite… a misprint of colors…? Not sure, but for the average consumer this is a mistake waiting to happen, consumers will think it is the same kind of coffee and also when the customer comes back wanting more it creates confusion and misunderstanding. The person will buy the product and be happy. Then when they go to get more, the possibility of getting the wrong one high, then creating a bad user experience association for the brand, causing the customer to not want to buy that product again. When creating packaging, think about the end display and product along with each individual packaging item.
Well, today I want to talk about my go-to photoshop filters. These filters are what I use when I first need to alter something or improve a picture that I have taken or has been given to me to use. In Photoshop I go to image, adjustments, then scroll down to the third section that starts with invert. I use these filters to start with just to get a feel for the picture. Depending on what is needed for the project depends on what I use on the photo. So to start with, I like to see what they look like in these filters. One thing to think about is the if the image is high contrast is it will work well with filters like invert and threshold. A photo will lower contrast is going to work better with gradient map and selective color. Also if the image is needed in color, posterize gradient map, and selective color are good. If you need black and white images, then invert, or Threshold are a good place to start. The key to using filters in Photoshop is to use filters in combination. Use only one filter makes a photo look…well like you used a filter in photoshop. When I am working on pictures and creating photo spreads I usually use 2 to 4 filters on the photos depending on what is needed and what the goal of the project is. So I have shown some of the filters in conjunction so that the difference can be seen. In Photoshop there are a lot of ways to get an image to look a certain way, these are just so ways that I begin projects.