This is a piece I did one afternoon for my mom. She needed a flyer for a Red Cross blood drive that was happening in town, to give out to the members at church. Usually, very little words are given and a lot of freedom to design is given, but one has to keep in mind that the design has to look good printed and then copied. Usually, keep in mind saving paper. I like these challenges because of the parameters of the design, but also the freedom of the design. First I start with thinking about what is most important in the design what needs to be communicated so that the action is accomplished. In this case, bring cookies to the to the building on Wednesday. For the target audience, I felt it was more important to say don’t forget them than where they were going, that is why I structured the ad with the emphasis being on “Cookies Don’t Forget”. Also, I think a visual is very important here I chose an illustrated free clip art type of chocolate chip cookie that would look good no matter how many times it was printed. Then when laying out the type on this piece even though words are big and bold still some words need more punch so I chose to put the bar along that top half and put the “Don’t Forget” inside. This separates it from the cookie part but doesn’t take away the importance and also gives Cookies something to sit on and balance. Then I had to make the illustration big enough to balance out the top bar but not overpower it. Also, something I notice in other flyers is a lot of times borders are thought to be needed but most of the time it creates a pice that is too confined. Well, there are some of my thought for creating a simple flyer.