pigs..?

Well my next one I thought was fairly amusing, sometimes you just never know who is going to use a pig. Pigs in advertising are used fairly often for selling lots of different products. The Geico commercials, anything to do with pork and bacon, but how about selling products face care products to women. Probably don’t think of pigs being used as much.

This is a product sold here in Korea along with many other face-mask and face care products. This one uses a pig to represent what happens. Is that the best choice to reach the target market ?

 

Pig advertising a woman's face care product.

Pig advertising a woman’s face care product.

The product removes blackheads from the nose, in 3 easy steps. The drawing of the pig, shows how they are unwanted, then the next drawing shows the blackheads popping out then for step 3 the nose is clean. Also with the 3 easy steps there is a small drawing on the left show what is happing with the skin and blackheads in the 3 steps that correspond with the pig.

Overall, I think the product is advertised well, especially because I can understand what is happening without being able to read it. So the product is communicating the correct information. I am just not sure, at first glance…would woman be ¬†draw in…what woman wants a pig to be representing her face…