Here is an example of Christmas packaging here in Korea. I think it is great. I bought this cup at a coffee shop, called Holly’s Coffee. First, they start with a box then the box is put in a cloth bag, then the bag is put in a paper bag and it is ready to go. I like the packaging of items here in Korea over all it is nice to have things wrap up so well for whatever I chose to do with them. Also as in this example and in others I have observed here, the different pieces that complete the whole package all tie together in one way or another. In these piece the logo is represented on each of the packages in a variety of ways. Color, repeating pattern and isolation. So the texture of the different packages all have a different feel to them. The box having a glossy feel. Then the cloth bag having a smooth weave with the ribbon added. Next the paper bag with a rougher polished finish. All of these work well together to complete the overall look.
Well, here are some other face-masks, I thought were interesting. These mask are a retro style with classic pictures but have a combination of modern and classic font faces. Also the the color is very minimalistic in use, creating a two color feel. First the pictures give the packaging a retro feel because the are old 50s and 60s pictures. These pictures show woman faces with the look the product is trying to convey; “strong and hydrated” “soothing moisture” “whiting care”. What the product does for the consumer is clear stated no searching trying to figure it out. Also the brand does more than one thing which is nice the main thing the mask does is listed at the top, but the secondary things are listed below. creating a hierarchy of information that is easy to digest. The modern look comes in with the color and font styles. Secondly , the fonts are a mix fancy and san serif fonts with caps thrown in. I like the personalization of the each package, like the girl in the picture is telling the buyer the information. I like the “I am always bright” layout with the slight diagonal, dynamic but not overwhelming. I think the bottom font and layout choices could be better. I like the color pulling us into the modern world but the pics keeping us firmly in retro.
Over all I like the combination of pictures, color and font together creating the retro style that is trending now, but also leaning towards not just towards the minimals style but what is being called the essentialism. This is being defined as a style that doesn’t strip away everything like minimalism but gives consumer the basic info need to purchase products, in a market that is saturated with the same products.